How to get the perfect SEO Instagram Bio to boost visibility

Why your Instagram bio must be SEO

Whether you are blogger, small business owner or just a regular user, your Instagram bio is very important. It’s the first thing people get to see when they click on your page and it holds the power to how you show up on Instagram searches. The content you put up in this tiny area that only allows for 150 words or less can make or mar your success on the platform.

So in this post, I’d share some major tips that I always give my paying clients to help you get the best of your Instagram bio.

What really is your name?

If you are a blogger or business owner it’s always important to put your name or business name in your bio. Now that doesn’t mean you have to write it all out but something that makes it recognizable and distinguishes you from everyone else in the same business or perhaps with the same name.

Now here’s the tricky part, if you are a business owner you want to make sure the highlighted part of your bio not only says your name but what your business is about.

Example below

Make your Mission Clear in your Instagram bio

People want to know what you have to offer for them to consider following you and it’s only when you successfully attract people to your page that  you can convert them from just followers to paying clients or customers. Let your audience know what they should expect from you.

Example below for a blogger page and for a business page

Show your Location in your Instagram bio

Most people search Instagram like they would search google, so make sure to put your location in your bio. No one has the time to start asking questions in the DM to figure out where your business is located so put it in your bio. I have gotten way more clients and brand collabs when I made this change on my Instagram bio. See my example in the photo below

Be accessible

As a blogger or business owner you want to make sure your email or contact information is in your bio. Yes I know Instagram has a slot for that somewhere below the bio but believe me some people won’t bother to click that. Make sure your email or phone number is visible in your bio. Make it easy for your clients, just make it super easy! Lol

Puffed sleeve Tee: Hm
Adria Block Bag: Delovet Official

Make the best of the single link in your Instagram bio

Instagram doesn’t allow you link to anything in your captions unlike Facebook and other platforms. Except you have a linked e-commerce store you can’t tag your products and redirect customers to your website. Make use of third party platforms like linktree,disha, link in profile, contactinbio or better still create a dedicated landing page with links to all your services on your own hosted website like I did here.

With these steps you’ll notice that your profile will easily get found in searches and it would also boost your visibility on Instagram which in turn will bring more visitors who will eventually become followers turn clients or customers.

In Addition, it’s important to choose the right account category and also switch to a business account to enable the easy tracking of your page and post insights. You can also add some relevant hashtags to your Instagram bio to ensure that you show in those hashtag searches as well.

Which of these steps have you done on your Instagram page?

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